My project incorporates mixed methodologies where I use NVivo to aid in the analysis of my qualitative interviews. I am a third-year PhD student based in Cardiff University’s School of Medicine. I am now working as a Research Fellow at the University of Surrey. In Years 3 and 4 I delivered two sessions on how to use NVivo and on the broader use of qualitative methods to PGT students. In the latter two, I used qualitative methods to study how organizations operationalize circular economy business models. My thesis “Circular Economy and start-ups: Business Models, Collaboration, and Impact”, includes three papers, out of which one has recently been published and the other two are in progress for publication. I graduated in 2021, with a PhD in the School of Management at the University of Bath. One of the things that I wish I had in my early days of the PhD is a resource package for NVivo, hence I am very passionate and proud of being part of the development team to be able to help new researchers going through similar experiences and I hope you find the resources useful. In addition, NVivo has been useful in organising and managing my literature review. Nvivo has been a beneficial tool, helping me to manage and analyse both primary and secondary data including semi-structured interviews, news articles, business reports, and archival data. My research project is a longitudinal qualitative case study. I am a part-time PhD researcher in the School of Management at the University of Bath.
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